Advanced Travel Agency had an awesome idea to promote tourism through some extreme sports and activities all around the Bosnia. By making people feel the adrenaline and amazement on our beautiful mountains, rivers, caves etc. I saw a lot of potential in that idea, and since I also am an adventurer, I thought I could give my own contribution by making digital engagement with website.
Since nature of that business is really dynamic, I choose WordPress platform so they can update their tours regularly.
Client had only one concept that he wanted to create. That is navigation that would alphabetically sort different activities, sports or different toponymies. I created first sketches and prototypes, but because the idea was really abstract and not at all common on the web. The usability and experience was the major problem with the whole idea.
I created and tested really simple solution that would make users just hover once on the single navigation letter, and they would understand the whole story and concept. So its basically just a slight push in the right direction.
The lettering needed to support the whole idea of adventure & extreme. What else font family than Josefin Sans. Amazingly sharp and crisp letter, that would accompany other sharp elements on the site.
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