My senior project was re-branding of the existing company here in Bosnia. After a lot of research and problem seeking, I’ve chosen the Euroherc, insurance company with a broad history.
Main motive for choosing this company is their existing trademark. With just logotype with plain Arial font family, it just lacks that strength, and story behind it which I think such big company with influence on many human lives, should have.
In the next part, I will present the Euroherc adapted book of standards.
In time we live in, to protect our family and our home is complex and important responsibility. As experts in insurance bussiness and dealing with risks, Euroherc is offering the highest quality offers.
Our slogan “Live confidently“ represents the goal we want to achieve. We want our clients to be carefree while traveling, working, or living everyday lives, we want them to know that we are covering them in cases of emergency, in problems that life can throw at them. Below are the fields we are covering.
Person // We are insuring your life, body from injuries and more
Property // We are insuring your property from disasters
Vehicles // We are registering and insuring your vehicles from accidents
Transport // We are insuring your goods while in transport
Responsibility // We are insuring your responsibilities
Euroherc trademark represents an European star and shape of a hearth in negative space relationship. Bottom of the symbol is being cut off implying the stability that Euroherc has. Triangular shape in the middle of the heart represents road going up implying growth and improvement, and triangle at the bottom of the shape represents the customers going that road, traveling safe without any distractions.
Second variation is trademark with the background incorporated, and yellow line in the bottom representing one more reference point with the Europe and in the same time representing the solid golden foundations that Euroherc has.
The following is the clear zone rule for Euroherc trademark. In order to gain maximum visibility, the trademark should always appear with a minimum area of clear space around the logo. This area should be free of any type or graphic element. Size of the X should be the same or more than center-line height of wordmark around the entire trademark. This rule applies to all versions of the Euroherc trademark on all mediums.
Color is a powerful means of identification. Consistent use of our colors will help build visibility and recognition for Euroherc and will set us apart from our competitors. Across any applications, every effort should be made to use the blue color for our trademark, and yellow color could be use for details.
R: 250 G: 184 B: 0
C: 0% M: 26% Y: 100% K: 2%
R: 13 G: 30 B: 56
C: 77% M: 46% Y: 0% K: 78%
R: 10 G: 10 B: 10
C: 0% M: 0% Y: 0% K: 96%
R: 255 G: 255 B: 255
C: 0% M: 0% Y: 0% K: 0%
Euroherc primary typeface is Raleway. Modern, flexible and easy to read, it is uniquely suited for a wide range of visual communications. It is used for titles and emphasis.
Secondary typeface is Roboto Slab, which is used for body text and makes easier to read more complex paragraphs.
Always use the combination of symbol and logotype if possible. In cases where only logotype is needed use the following examples and variations.
If possible always use the blue variation. In places where blue logotype is not visible use the white variation.
The yellow stripe on the bottom of every material represents the golder foundations the Euroherc has, and the another connection with the Europe.
It is additional element and not mandatory. Use it whenever you need, and if possible on blue background.
We encourage the use of photographs to tell different stories, however there are couple of rules you need to comply for usage with the Euroherc trademark.
Use high resolution, sharp and clean photographs, not too bright, nor too dark. Use simple photographs with meaningful stories that are conveying emotions of happiness and serenity, the photographs that are focused on clarity, freedom, security, family. Below are some examples.
For the best understanding of the trademark uses you can learn from these examples.
We see Euroherc as partner in life of our customers, so we want them to feel the same. We want them to know that we care and that they are in safe hands with us. The good way for achieving that is giving meaningful presents.
These are some examples of presents that customers would have use of.