About me, UI/UX Designer From Sarajevo, Bosnia and Herzegovina

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Professional Journey

Nice to meet you! 🤝

I’m a Product Designer with 10+ years of experience, based in Sarajevo and working with teams worldwide. My background spans visual arts, web development, and product design, a combination that shapes how I approach every project: with systems thinking, implementation awareness, and a genuine interest in the problem behind the pixels.

Over the last decade I’ve designed across B2B SaaS, enterprise platforms, consumer mobile apps, and AI-driven products. I’m most at home in early-stage environments where design decisions carry real weight, setting visual language, building scalable design systems, and working closely with engineering from concept through to shipped quality.

Design, for me, is problem solving. The best solutions are usually the simplest ones, and getting there requires understanding people, not just screens.

Photograph of Emir Dupovac illustrated in a circle

Services

UI/UX Design

End-to-end product design for web and mobile, from research and problem framing through wireframes, high-fidelity UI, design systems, and developer handoff. I work across B2B SaaS, consumer apps, and AI-driven products, staying involved through implementation until the design is correctly built.

WordPress web development

A complete package, design and development delivered together. I design conversion-focused websites and build them on WordPress, giving clients a fast, polished, and independently manageable end result. No handoff friction, no lost-in-translation moments between design and code.

Personal Journey

Howdy explorer! 👋

I’m a mountaineer and adventurer. Enjoying a lot of outdoor activities like hiking, camping, alpinism, rock climbing, mountain biking, snowboarding, and a lot more stuff that makes me feel alive. I respect nature and love spending my time outdoors. It gives me peace and clarity while helping to balance my life which has become majorly digital.

Among other things, I wanted to give back to my local community, and started volunteering as a member of mountain rescue service. After 3 years of active membership and dozens of educations I earned the official badge which made me licensed rescuer ⛑️.

Overall, I’m a decent person (my mum says so), open-minded, always ready to meet new people, finding it easy to connect with them and share positive energy. Feel free to check on my Instagram profile where I share my adventures and my love of nature! 👌

Grid of photographs presenting adventures Emir Dupovac has experienced

Design Lessons from the Wild

Designing with an Adventurer’s Mindset

Spending time in the mountains has immensely helped me to shape the way I approach design. Whether planning a route up a mountain or mapping out a seamless user experience, both require adaptability, problem-solving, and a clear vision of the path ahead.

Structure & Flow: From Trails to Interfaces

Every great hiking trail has a natural flow, just like a well-designed interface. The best trails guide you effortlessly to your destination – just like intuitive UX leads users to their goals without confusion. From A to B.