Šarena Laža

Šarena Laža was the idea that I had and saw potential in creating a whole brand and platform. The problem that I wanted to solve was choosing gifts for my closest people that don’t have many hobbies, and who make choosing birthday gifts for them really hard. We all have some stuff that we would secretly like someone to give us and by having a wishlist we make the best of both.

Besides having personal profiles on the platform, the users could explore general gift ideas that would be generated from the private profiles of hundreds of users and find inspiration for various occasions. From that small idea, I managed to create a platform where users could add their wishes and share them on social media, connect with their closest friends and family, explore various gift ideas and stay connected.