Zumbul
Saving moments and emotions
Zumbul is a Film & Photo studio with major focus on documenting one of the most important days of peoples lives – wedding. Its goal is to create digital memories from that day for all the upcoming years, and make those memories vivid so they can feel it over and over again. My role was creating whole brand identity, concept, methods, products, videos, and website.
Simbolism
Zumbul is the flower originating from Balkans, and it’s often connected with old Bosnian culture. It simbolizes love, innocence, purity, and with its strong smell it presents love.
Quality
Top notch quality is a must. From sharp professional photographs to high definition films.
Emotions
Zumbul is genuinely documenting events in which people are making big marks on their life, with a goal to enable them to remember those moments for a lifetime, and to enable them to relive those moments with sincere emotions.
Personalized
Creating content that will be connected to the clients, inspired by them, all with keeping brand recognizable.
Signature of Zumbul
Logotype of Zumbul symbolizes the unlimited freedom that empowers love, and it’s simplicity in colorful life. It represents the game of different feelings and stories that are flowing through the work of this studio, as well as all the ups and downs through our lives.
Symbol of Zumbul
Zumbul symbol presents the smallest unit of love – a couple. It presents the connection of two different individuals which are making one whole, a whole that by itself presents a lot more than it’s parts. The beginning and the end.
Monochromatic
Use the monochromatic version of the trademark when traditional one is loosing its visibility and clarity. Such cases are color backgrounds, images, textures, etc.
Light of Zumbul
The color palette is taken directly from the flower itself. The lighter shades that are implicating emotions, love, romance, purity, youth, etc. They are used on the Zumbul garden, and on different elements of the composition if needed.
#c62360
R: 198 G: 35 B: 96
C: 0% M: 82% Y: 52% K: 22%
Primary color
#8a1f69
R: 138 G: 31 B: 105
C: 0% M: 78% Y: 24% K: 46%
#211e7c
R: 33 G: 30 B: 124
C: 73% M: 76% Y: 0% K: 51%
#a5a5c9
R: 165 G: 165 B: 201
C: 18% M: 18% Y: 0% K: 21%
#e2e2e8
R: 226 G: 226 B: 232
C: 3% M: 3% Y: 0% K: 9%
#e8e8b5
R: 232 G: 232 B: 181
C: 0% M: 0% Y: 22% K: 9%
#ddc659
R: 221 G: 198 B: 89
C: 0% M: 10% Y: 60% K: 13%
#111111
R: 17 G: 17 B: 17
C: 0% M: 0% Y: 0% K: 93%
#ffffff
R: 255 G: 255 B: 255
C: 0% M: 0% Y: 0% K: 0%
Complexity of Zumbul
In order to present colorfulness, innocence and purity of the people we work for, and in the same time the simplicity of love in this complex world, we created the Zumbul garden. Element with colorful flowers called “Mandala” which in eastern cultures represents universe, metaphysically and symbolically.
It is used as the addition to the Zumbul trademark in the same compositions with maximal ratio of 30% respecting a composition as a whole. It is never used repetitively, but rather as larger version which will show only part of it in parent element.
This element is not strictly defined, and can be adapted to different goals and emotions, but respecting basic requirements.
Product and usage examples
In order to better understand the Zumbul trademark and its message, here are real life examples of products and material.
Typography
For textual content in composition with Zumbul trademark use specified font families.
Minion Pro Regular
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Bebas Neue Bold
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789
Usage of photography
We encourage usage of photography to tell stories, and to show emotions through the lens. There are some basic requirements that photograph needs to include in order to be used side by side with Zumbul trademark.
Technically correct images, clean and sharp, high quality and well lit photos. Photographs used should convey genuine emotions that would make people understand the story, and make it easy for them to connect.
Personalization
We want our clients to know how much we appreciate they chose us to be their companion in such big step in their lives. Goal is to create personalized experience for them, and to show that we really care through many spheres of process.
One of the ways of achieving that is by creating materials and gifts that are personalized for them which will remain as memory to amazing and beautiful experience.